No matter WHAT tool you use, you should understand HOW it works to get the most out of it. Below are some simple tips on how FB works, and the best way to use it for promoting your blog and your brand. [Read more…] about How to Use Facebook as a Referral Tool for Your Website
Twitter, while not one of the BEST referral sites for a blog, still has value as broadcasting and engagement tool.
Twitter is one of the only places that a brand can actually MEASURE reach and engagement. Using tools like hashtracking and tweetreach, a brand can measure an influencers delivery of reach on a specific hashtag. This gives them a number (a big number) to bring back to the corporate table.
Your “reach” is the number of followers you have, x the number of times you have tweeted, + the number of followers each person who retweeted, or engaged with you has. [Read more…] about How To Use Twitter As a Referral Tool for Your Website