Sometimes the simplest sales technique can make ALL the difference to your ability to close with a client. Sales funnels are a common tool used by companies and individuals around the world, and they are a blogger’s best friend when it comes to business management. [Read more…] about How To Use Twitter As A Sales Funnel As A Blogger
I have had the great fortune to be on both sides of the integrated campaign experience, both as a blogger and as a campaign creator/manager.
Time and again I see things bloggers do RIGHT that makes ME want to book them again and again, and I see where they are missing the boat and (potentially) missing out on future opportunities. So, for all our sakes, here is a list of a few key things you can do to up your game when participating in a blogger outreach campaign. [Read more…] about How To Stand Out And Be A Star In A Blogging Campaign
Just because you are a blogger, doesn’t mean your BLOG is your best asset. This is the main reason I switched to calling myself an INFLUENCER. I use various platforms and assets to broadcast messages that create conversation and encourage my followers/readers to learn more about a product.
So, what assets do I have, and WHAT do they actually DO? [Read more…] about How To Define Your Products And Make More Sales
Every weekday evening, between 8pm and 10pm EST Twitter comes alive. It changes from the business club where you grab a lunch between meetings, to a hopping night spot, full of flashing lights and big noises.
The #twitterparty has begun. [Read more…] about How To Rock a Twitter Party
When I first started working with brands they would ask me for a product review. I would get a sheet of copy, or product specs with the objective of writing about it.
Now, four years ago I was probably doing it all wrong, because I was terrible at writing product reviews, or reading spec sheets. Instead I would handle the item, or explore the brand, and then I would write about it and how it pertained to our life.
There would be no change in the story, or my style to adapt to these brands, and I would just include them in my content. I would write about a dishwashing detergent in the same way I would share a story about my daughter and the tooth fairy.
I was writing a branded narrative, because I didn’t think there was any other way to write.
Now, 4 years in, I am realizing that most people DON’T write branded narratives, they write product reviews. I know this because I have been asked to speak on the narrative, and offered training to bundles of bloggers on HOW TO do it. [Read more…] about How to Write a Branded Narrative Like A Rockstar
3C is growing again and we are looking for a passionate and committed influencer campaign manager
How we do it: Our account managers are offered campaign projects at a monthly rate, or a campaign project rate.
Who You Should Be: You should understand influencer outreach and marketing. How to work with bloggers to communicate a brand message, how to manage a community that comes together for a campaign and create a positive environment.
You should know how to SOURCE influencers (research and connect) and assess reach and opportunity. You should understand the intricacies involved in a campaign activation, and how to measure success. You should be tech comfy, and be able to (after training) use influencer platforms and tech measurement systems to pull data and build reports.
You should be ok with a bit of leg work (searching links, pulling images etc) and building reports, as well as keen to come up with wild and crazy (yet effective ) ideas for campaigns, on budget!
For this position you will be working directly with our company founder and owner on a variety of campaigns.
Want to Apply? This position closes November 15th, 2017. The first month will be a trial period and you will be heavily supervised by our company owner. A review will be provided to confirm continuation of the position.
Please email firstname.lastname@example.org, Subject line Influencer Campaign Manager the following information:
- What is your experience working in the influencer marketing industry?
- Have you ever created an influencer campaign for a brand? (its ok to say no)
- What do you feel are the key components to an influencer campaign for a brand.
- How able are you to work under pressure and respond to timely requests?
- As an intermediary between the BRAND and the INFLUENCER, who is the more important person and why?
- What is ONE most important thing for you in regards to jobs you take? (Ie: what keeps you passionate about the work)