Ahh, I know we all do “this” for so many heartwarming reasons. Some are here to change the world, inspire greatness, or provide useful education.
Others want to make you laugh (or cry) or fight for a cause.
No matter your reason, after hours, days, weeks, and years of plonking yourself down at the keyboard and spewing your brilliance on the screen, you start to think about what you are getting back.
Again and again I get asked, but HOW do you actually write a pitch email? To me, it comes very naturally, my goals being to open the door to conversation, share what I have to offer and ensure they are interested in purchasing my services. [Read more…] about How To Email A Brand
In marketing, while size and reach are very important, the quality of followers is JUST as valuable. Passing off “fake” numbers will only get an agency, or influencer so far. To have longevity you need to show true conversion, and that can only be done with real influence.
As a blogger (or a brand account) you can knowingly or even UNknowingly commit some of these illegitimate actions that will create an inauthentic foundation for your brand. It can make you seem “bigger” and “better” than you are, but in the end will lead to your demise. You will NOT be able to convert at an accurate % with an account filled with spam. [Read more…] about Assessing Your Digital Accounts for Fake Followers
People ask over, and over (and over again). Can you really make money doing “this” can you really get paid to blog?
Yes. Yes, you can get paid to blog. If you are clever, and work hard, and are easy to get along with . . .I believe you can.
How does this whole thing work? [Read more…] about How To Make Money Blogging
It doesn’t really seem to matter how long you have been blogging, or what you are blogging about. Campaigns are a strange beast that seem to come for entirely unrelated reasons!
Here are 6 tips to get your media agent to recognize you, and give you more campaigns! (and by Media Agent, I mean the networks, and PR companies that you work with) [Read more…] about 6 Tips To Get More Paid Blogging Campaigns
Sometimes the simplest sales technique can make ALL the difference to your ability to close with a client. Sales funnels are a common tool used by companies and individuals around the world, and they are a blogger’s best friend when it comes to business management. [Read more…] about How To Use Twitter As A Sales Funnel As A Blogger
I have had the great fortune to be on both sides of the integrated campaign experience, both as a blogger and as a campaign creator/manager.
Time and again I see things bloggers do RIGHT that makes ME want to book them again and again, and I see where they are missing the boat and (potentially) missing out on future opportunities. So, for all our sakes, here is a list of a few key things you can do to up your game when participating in a blogger outreach campaign. [Read more…] about How To Stand Out And Be A Star In A Blogging Campaign