3cConsulting

Sometimes the simplest sales technique can make ALL the difference to your ability to close with a client. Sales funnels are a common tool used by companies and individuals around the world, and they are a blogger’s best friend when it comes to business management. [Read more…] about How To Use Twitter As A Sales Funnel As A Blogger

I have had the great fortune to be on both sides of the integrated campaign experience, both as a blogger and as a campaign creator/manager.

Time and again I see things bloggers do RIGHT that makes ME want to book them again and again, and I see where they are missing the boat and (potentially) missing out on future opportunities.  So, for all our sakes, here is a list of a few key things you can do to up your game when participating in a blogger outreach campaign. [Read more…] about How To Stand Out And Be A Star In A Blogging Campaign

Just because you are a blogger, doesn’t mean your BLOG is your best asset.  This is the main reason I switched to calling myself an INFLUENCER.  I use various platforms and assets to broadcast messages that create conversation and encourage my followers/readers to learn more about a product.

So, what assets do I have, and WHAT do they actually DO? [Read more…] about How To Define Your Products And Make More Sales

Every weekday evening, between 8pm and 10pm EST Twitter comes alive. It changes from the business club where you grab a lunch between meetings, to a hopping night spot, full of flashing lights and big noises.

The #twitterparty has begun. [Read more…] about How To Rock a Twitter Party

When I first started working with brands they would ask me for a product review. I would get a sheet of copy, or product specs with the objective of writing about it.

Now, four years ago I was probably doing it all wrong, because I was terrible at writing product reviews, or reading spec sheets.  Instead I would handle the item, or explore the brand, and then I would write about it and how it pertained to our life.

There would be no change in the story, or my style to adapt to these brands, and I would just include them in my content. I would write about a dishwashing detergent in the same way I would share a story about my daughter and the tooth fairy.

I was writing a branded narrative, because I didn’t think there was any other way to write.

Now, 4 years in, I am realizing that most people DON’T write branded narratives, they write product reviews.  I know this because I have been asked to speak on the narrative, and offered training to bundles of bloggers on HOW TO do it. [Read more…] about How to Write a Branded Narrative Like A Rockstar